This project involved crafting cohesive visual identities for Downtown Haddonfield’s Discover Haddonfield campaign and signature events, including Restaurant Week, Candlelight Shopping, and Harvest Haddonfield. The scope included the creation of event logos, vibrant posters, cohesive print and digital advertisements, and social media collateral tailored for each event. Each set of materials was designed to capture the unique essence of each campaign or event, while also highlighting Haddonfield’s historic downtown charm.